Tuning firm, Icon, arrived at the 2011 SEMA Auto Show with two impressive packages based on two classic cars. The first was the Ford Icon Bronco and the second is this 1952 Chevrolet Business Coupe. At first glance, you’ll immediately notice that this vehicle is not all about sparkle and shine like the rest of the beautiful cars at SEMA. Then again, this is the exact look the tuner was going for.

Icon’s Derelict project is all about keeping the car’s original patina and making it functional once again by making minimal changes. It features an Art Morrison chassis, a completely reworked suspension, and will sit on a new set of wheels offered by CNC Machining Steel. The interior was also dressed up with buffalo and alligator covers for the car’s seats. That part of the project stayed true to the minimalistic approach taken by the tuner, but the engine swap clearly does not. The Derelict Business Coupe has received a new 6.2 liter V8 engine that delivers a total of 430 HP.[...]