Many tuning firms have realized that the Mclaren MP4-12 might not have the coolest, catchiest name in the world, but it will be bought by a lot of people with money that want a supercar that's not a Ferrari. And since the British car is turbocharged and not that bold-looking, it's the prime target for customizing and engine mods.
Thus, the Gemballa McLaren MP4-12 body kit was born, and it made its way to the Geneva, where supercar spotter Alex Molik filmed it inside out.