This piece of news demonstrates that automotive marketing can a simple, yet very effective job. The adjacent video was produced by RTW Motoring, the tuning company that offers Mansory goodies in Southern California.

The company wanted to showcase the Mansory Panamera and thus decided to take two examples of the car and just cruise around in LA. It looks like this is all it takes to promote your tuning projects when you're dealing with Mansory merchandise.

We'll remind you that the Mansory ... [...]

The new British automotive company Eterniti Motors will introduce a prototype of its first vehicle at the upcoming Frankfurt Auto Show and we are now being offered the first complete images of the car.

Dubbed Hemera, this is claimed to be the worlds first super-SUV. It will be hand built in London, promising to give us a spacious rear cabin that uses twin reclining electric seats, iPdas, as well as a drink chiller.

Under the hood, we'll get 620 hp, which will be sent to the road via an al... [...]

Since the very first Batmobile was introduced in May 1930, there have been replicas made by fans and tuning houses everywhere. But never has one been made with an actual turbine engine that the Batmobile of the late 80s had in the film. Putsch Racing has done just that...minus the guns, rockets, gadgets and gizmos.

Putsch Racing is better known for restoring and tuning cars and bikes, but this one-off project is quite possibly Casey Putsch’s most unbelievable yet. Not to mention that the car sounds like a fighter jet. A really mean fighter jet.

Powered by a turbine engine taken from a decommissioned military helicopter, the Putsch designed Batmobile is a marvel in ingenuity. There’s even an iPad in there doing who knows what. Maybe they took a page out of Hyundai’s book and used it as an owner’s manual. We’d hope not though, something cooler seems more fitting.[...]

California tuner brings Mansory Porsche Panamera to Los Angeles - video shows a pair of tuned Panamera models prowling the sunny roads around L.A.[...]

 With the world premiere of the all-new European Civic hatchback at the Frankfurt Motor Show right around the corner, Honda decided to bid farewell to the outgoing model with the development of a hardcore version of the limited run Type R Mugen that may be offered to the public.

Confused? Allows us to explain. Last year, in collaboration with its in-house tuning division Mugen, Honda built 20 examples of the Civic Type R Mugen that features an uprated 2.0-liter K20 four-cylinder engine producing 240-horsepower. Of the 20 cars built, four remain unsold.[...]

The upcoming Frankfurt Auto Show will bring us plenty of interesting projects, also creating new connections and we are here now to look at such a development: meet the smart fortwo WeSC.

Here's how the project came to life: smart provided a fortwo, aiming to become more popular among extra-young customers, Brabus brought its usual aftermarket goodies and, last but by no means least, the street fashion brand WeSC bringing individual touches.

You will receive a special edition of the smart ...[...]

 British designer Afzal Kahn has presented a new take on the (pre-facelift) Audi A5 Coupe. The tune starts with a matt pearl gray finish enhanced with a bodykit that adds R8-style front and rear vented bumpers, a new front grille finished in black with a red surround and a rear boot lid spoiler.

 

The final touches come via the quad tail pipes, tinted windows, 21-inch matt black lightweight alloy wheels and a lowered suspension that gives the car a more aggressive stance.[...]

Project Kahn is headed to the Frankfurt Motor Show with one of the most impressive update packages they have offered this year. The package is based on the 2012 Land Rover Defender and will provide the customers with the opportunity to express their individuality through a bit of customization.

The Project Kahn Defender will combine innovative artistic skills with state-of-the art manufacturing and materials technology. It includes a new set of 22" RS wheels that will accommodate all of the original Land Rover center caps, but the real gem is the customization options. For both the exterior and interior, the tuner is offering their customers the chance to express their personality. Project Kahn states: "We could, for example, design for you a vehicle with an exterior the color of your shirt and an interior the same shade of your living room, the choice is yours." That’s right, you can get you Defender any color you want. Kind of like a custom paint color by your local hardware store, but much cooler.[...]

The Frankfurt Auto Show is less than a week away and we are preparing ourselves for an avalanche of new cars and revolutionary concepts. However, the German event will also bring an explosion of aftermarket developments, with this segment of the automotive world being on an ascending trend.

One of the most important tuning names at the event is Hamann, which is now warning us to prepare for its Frankfurt offensive. The company will give us a complex modification package for the Porsche Paname... [...]

When talking about chromed Ferraris, the aftermarket projects brought to life in the United Arab Emirates immediately come to mind, but unfortunately, good taste isn't exactly the next thing that pops up into your head.

However, it seems that a German aftermarket developer called Cam Shaft is offering us such a creation that is radically different to everything we've seen before. The tuner has added chrome foil to the roof, winglets, as well as to the rear diffuser, while also gifting the car... [...]